Ali Almossawi — My big head
  

Ali Almossawi

Thoughtful products that blend engineering, design, and storytelling. I empower teams to ship beautiful, intuitive tools that automate developer workflows and increase productivity.

Outside of work, I build for fun and write to inform. I've had the privilege of mentoring up-and-coming engineers and designers through office hours, as part of the MIT Alumni Advisors Hub.

My illustrated books on critical thinking have reached 3.5+ million readers across 23 languages. My data visualizations have reached millions of people.

Leadership begins from the heart, and from a place of sincerity. There's nothing that matters to me more than lightening the burden of every person who depends on me.

Studied at MIT (MS) and Carnegie Mellon (MS); senior and leadership roles at Apple, Sony, Mozilla, and the MIT Media Lab; conducted research at MIT and Harvard.

For inquiries about Bad Choices, contact Seth Fishman. For inquiries about the print editions of Bad Arguments or Loaded Language, contact Karen Giangreco. ali@almossawi.com for everything else.

Servant leader
I meet people where they are, and make no apologies for taking a chance on them. Everyone in this world is, in a sense, also me.
Forever curious
Led engineering teams at Apple, ran a design company, nearly launched a chocolate company, bound books, and write 10K words a week.
Product-focused
A track record of delivering polished internal and customer-facing web products with top CSATs.
AI + books
Spent the past year building apps that help automate analog things like bookshelves with Gemini, Veo 3, Codex, and other LLMs and agents.
Storyteller
Writer and data visualization specialist with 400K+ book sales and 7K readers on Substack. Recently finished a manuscript for a debut novel.

People I've worked with


One of the best leaders I've come across. Ali is not only dedicated to his work as an engineer and manager, but he also brings this genuine empathy and vision that make him a standout. Ali has an incredible knack for solving tough problems creatively and has this inspiring ability to think outside the box. He’s easy to work with, down-to-earth, and really cares about his team’s growth and well-being.

James J. Kim
James J. Kim
Software Engineering Manager, Apple


I worked with Ali on UX/UI efforts for machine learning infrastructure. Impressed across the board with [Ali's] ability to distill deep technical issues with concise questions that drove everyone to alignment. I heartily recommend Ali to be a part of any organization or project that requires a critical thinker who cares and implements clean, well‑designed solutions that solve key problems.

Christopher B. Neubauer
Christopher B. Neubauer
Engineering Program Manager, Apple

New experiments

Check Yo Shelf

Upload a photo of your physical bookshelf and get a digital version of it in a few seconds! In early access as of June 2025. Learn more.

Check Yo Shelf

Silicon Valley Language Guide

An interactive guide to Silicon Valley vernacular through 100 playing cards. Tap, flip, and share! Learn more.

Silicon Valley Language Guide / Playing Cards

Bookshelf Buddy

Ever had trouble finding a book on a bookshelf? Snap photos of your bookshelves and have Bookshelf Buddy create searchable copies of them for you. Learn more.

Bookshelf Buddy

Goat & Bear

Animated, musical shorts on logical fallacies, cognitive biases, and critical thinking. Learn more.

Bookshelf Buddy

Work that's mostly writing based

The Critical Thinker Newsletter

Practical ideas every other Thursday to help you become a better critical thinker. 43+ longform essays. Launched in June 2023. Subscribe now.

The Critical Thinker Newsletter

An Illustrated Book of Loaded Language

Learn to hear what's left unsaid in the subtle ways news headlines and various other forms of language influence our thinking. Out in print in November 2021. Order the print edition.

An Illustrated Book of Loaded Language

An Illustrated Book of Bad Arguments

A book on critical thinking that explains a set of common errors in reasoning, described by Hope Jahren as “a book every scientist should have.” Read it online or in print!

Bad Choices

An illustrated introduction to computational thinking, described by Vint Cerf as “one of the more clever ways of introducing computational thinking to the general public.”  Take a look.

A book on computational thinking

Hans in the Land of Bards

The opening part of a novella about an absentminded tailor and his quick-witted accomplice struggle to escape a land where things aren't always what they seem. Take a look.

The Point of Pointless Work

A reflection on five years in publishing, and the transformative power of hobbies. A book I wrote for my mailing list, published by Cormorant Press. Take a look.

The Point of Pointless Work

Amaranta

A picture book for grown-ups that explores separation anxiety and empathy. Still a work in progress. Take a look.

Amaranta

How Maintainable is Firefox?

By appealing to the explanatory powers of five practical measures of architectural complexity, this work explores the quality of the Firefox codebase. Take a look.

Design and data visualization work

Developer experience tools

Buttery smooth visualizations, functional interactives, and beautiful, sticky developer products, built over a span of 7 years. My Apple work is proprietary. For a demo of shareable parts, please reach out.

The Web We Want: Firefox 29

A real-time visualization of the global community that powers Mozilla, visited by 10 million visitors. My contributions were designing and coding the map and stats page. Take a look.

The Big Five US Trade Book Publishers and Their Imprints

A darling of the publishing industry. Editors and VPs from all major publishers have contributed edits to it. Referenced in Publishers Weekly. Take a look.

Flying Over Data in VR

What would visualizing geographic data in virtual reality look like? Would it be compelling? Would it be insightful? A little experiment using the open-source tools A‑Frame and D3. Take a look.

Firefox Hardware Report

The first ever public report of the hardware used by Firefox users. The report's data can be used by developers to improve the experience of Web users. Take a look.

MetricsGraphics.js

A D3-based library that's optimized for visualizing and laying out time-series data in a principled way—600,000 hits, 7,100 GitHub stars, top 1% of most-starred projects. Take a look.

Pantheon

A project by the Macro Connections group at the Media Lab that I had the good fortune of co-developing and designing. Pantheon visualizes global culture using cultural icons of note. Take a look.

Technical Debt in Firefox and Chromium

A quantitative comparison of two complex software systems, using prose and a visual inspired by a story from Greek mythology. Take a look.

How Educated are World Leaders?

A descriptive visualization of the education levels of world leaders, from 1950 or thereabouts to the present day. Visited by 100,000 visitors. Take a look.

Bahrain: Two Years On

Shortlisted in the 2013 Information is Beautiful Awards, this visualization impartially depicts the casualties of the conflict in Bahrain, abstracted to take the form of a palm tree. Take a look.

Evolution of the Firefox Codebase

A visualization that presents a set of metrics for all releases of Firefox that are indicative of quality and allows one to inspect them through one of several views. Take a look.

The Observatory of Economic Complexity

A tool by Alex Simoes and the Macro Connections group at the MIT Media Lab that I had the good fortune of designing the first version of. Take a look.

Other stuff

Smaller works and experiments

Publications

Interviews and talks

An Illustrated Book of Bad Arguments in the press

Bad Choices in the press

An Illustrated Book of Loaded Language in the press

Mentions and various other things

Personal writings

Brief biographical statement  Ali Almossawi is the bestselling author of An Illustrated Book of Bad Arguments, as well as the books An Illustrated Book of Loaded Language, Bad Choices, and The Point of Pointless Work. His books have reached 3.5 million readers, translated into 23 languages, and have sold over 400,000 copies in print. He is an alumnus of MIT and Carnegie Mellon. He led engineering and product design teams at Apple for 7.5 years, including work on developer tools for Apple Intelligence and visionOS.

Download headshot 1, or headshot 2 (no copyright, public domain).

The portrait at the top is courtesy of Alejandro Giraldo.